10 Effective sales channels to boost your business



If you are an entrepreneur or businessman, you need to know the main sales channels that exist in the market to promote your products or services successfully. Once you understand their potential, and how they can be aligned with your business objectives, you can turn them into your greatest allies on a physical or digital level.

 In theory, sales channels are designed to bring your products closer to the final consumer in an intelligent, strategic and profitable way.


 Main means of sales for your business

In this opportunity we would like to present you ten sales channels with which you could boost your desired conversions. They can deliver extraordinary, sustainable, and lucrative results, whether you’re running business online or offline. You need to analyze your business idea beforehand to understand how you want it to work and which dynamics would be more profitable. Remember that doing the same thing that others do without any analysis will give you negative results. The success stories are to inspire you, to guide you but not for you to make a copy of them. For that you have access to good information like the one we want to share with you below with the sales channels that you can use to market your products.

1. Affiliate programs

 Affiliate marketing is one of the most lucrative of the moment. Its operation is simple: 

• The interested person must join the affiliate programs available in the market. Those from Amazon, Clickbank, Rakuten or Aliexpress are some of the most reliable. 

• Receive your affiliate links. 


• You use these links to promote the products or services of a third party on your networks, blog, page or online store. 

• For every sale you make as an affiliate you will receive a commission. 

If you live in a Latin American country, you could obtain very significant remuneration by becoming a Hotmart affiliate. In any case, if you decide to sell your products through an affiliate program, you must understand that they will also work as sales channels. This model is ideal for promoting and selling digital products, since sales are generated almost on autopilot, and the investment is also very modest.

2. Telesales 

Telemarketing, also known as telesales, is one of the oldest and most powerful sales methods on the market. It consists of contacting your potential clients by means of telephone calls, in order to promote products and services directly. It has been used by small, medium and large industries for decades to enhance their promotional efforts, and even to retain customer loyalty

Telemarketing is very effective for attracting new prospects, since it allows you to start personalized conversations without intermediaries. Basically, you can listen to your target audience and explain to them, in your own voice, how you can satisfy their latent needs with your products or services.

3. Points of sale 

How to start a business steps This option is also part of offline sales channels and has been active since time immemorial. Points of sale, or POS, are physical and traditional means that allow you to impact your potential consumers efficiently. His most popular representations are: 

Own stores

Stores are the channel of choice in retail and among some self-employed entrepreneurs. However, they require great logistical and maintenance efforts, as well as very significant investments. 


For their part, franchises function as the extension of a business. Although their success will depend entirely on the franchisee. This figure must comply with the conditions of the parent franchise and respect the use of the brand when promoting its products or services. Otherwise, the business could take a nosedive, seriously damaging the reputation of the parent franchise. And as if that were not enough, the franchisor will also stop receiving the expected income. 


Distributors are the link between consumers and the product, and therefore they usually cover a large area of ​​the trade. According to a Hotmart report, traditional companies that want to increase their sales and profitability need to establish business alliances with distributors. They will be in charge of selling and reselling your products to a third party, and will even manage their inventories and logistics independently.

4. Direct sales

Direct sales channels serve a highly profitable business model in several Latin American countries.

This is because they promote direct and personal contact between the seller and the final consumer.

One of its greatest benefits is that you do not need a fixed business premises to take advantage of it.

Not surprisingly, it is one of the most attractive options for resellers of products or services who want to generate extra income.

Those who are part of marketing networks, such as Herbalife or Tupperware, are often well aware of the benefits of direct sales.

In fact, the most active and diligent sellers generate millions of dollars in profits every year, thanks to the power of these types of physical sales channels.

5. Marketplace

passion sports online store Virtual platforms are one of the most profitable and powerful sales channels on the planet.

In theory, they allow other advertisers to market your products or services online in bulk.

If you make sure to design and implement good advertising, marketing and sales strategies, it is very likely that the profitability of your business will grow rapidly thanks to your marketplace.

Amazon, ebay or Aliexpress are some examples of success that you should know and study if you want to obtain favorable results in the digital commerce environment.

6. Electronic commerce

Ecommerce platforms are ideal for selling your company’s products in a select, exclusive and direct way.

In recent years they have positioned themselves as the main sales channels in the world, given all the comforts, security and facilities they offer.

If you dare to develop and manage your own online store, you will have the possibility to control the:

• Payment mechanisms.

• Promotions.

• Discounts.

• Inventory.

• Site design.

• product display, etc.

7. Social networks

income not depending on social networks If you have a physical or digital business, and you want to diversify your sources of income, or expand your profit margin, you need to have a presence on social networks.

Keep in mind that these media not only fulfill fun or entertainment roles, but are also powerful business tools.

In fact, many of them allow you to create your own stores to boost direct sales of your brand or business.

Earning money with Facebook, Instagram, TikTok, WhatsApp or Telegram is completely feasible and the best thing is that you can do it from your own smartphone.

Likewise, it is important that you understand that your potential customers have a presence in these digital environments, and that if you want to successfully attract and retain them, you need to execute network strategies.

8. Google Ads

sales channels

Investing in advertising campaigns for your business is an excellent idea, but now imagine the results you could get if you do it through Google.

Google Ads is a massive, powerful and effective channel to publicize your products and services online.

Basically, it offers you all the necessary tools to attract your ideal client through ads that are interesting, valuable and relevant to them.

It can be very useful if you want to increase sales, increase traffic to your page, blog or ecommerce, or improve the branding of your brand within the virtual environment.

9.Google Shopping

It is intrinsically related to Google Ads and is a service that is responsible for displaying the products that are available in the online market.

They are really purchase advertisements that contain crucial information, such as the name of the product, its photos, descriptions, the store where it can be purchased and the price.

The only requirement that currently exists to use Google Shopping is that your company has an ecommerce.

10. Product comparators

Specifically, a comparator is a page where products belonging to the same category are compared.

In addition, its operation is very similar to that of a marketplace, since users must also carry out their searches online.

Comparators make their job easier by showing you all available product alternatives and their respective brands.

Today they are considered as great ecommerce channels and can be very useful to build your community, increase traffic to your online store and boost your sales.

Sales channels that offer great results

You have just learned about ten sales channels that promise to successfully approach your business goals, regardless of whether you sell products physically or digitally. They all have the potential to increase the profitability of your brand or business, as long as you understand how they work and know how to get the most out of them.

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