Five (5) business techniques tips for starting a business

Business strategies and tips



Is it your dream to open your own business? So know that you are not alone. 

Although entrepreneurship is one of our outstanding characteristics, the fact is that national companies also face a series of problems, many of them caused by management vices. In addition, there are also cases of companies that do not plan the initial phases of the business very well. The result? Companies close their doors early in the country.

So that you are not part of the business mortality statistics, we decided to bring, in this post, 4 business strategies so you can start your company on the right foot! Check out!


1. Do the SWOT analysis

First of all, you must know your internal and external environment well. For this, you must do a SWOT analysis ( Strengths, Weaknesses, Opportunities, and Threats ). In Portuguese, this type of assessment is known as SWOT (Strengths, Opportunities, Weaknesses, and Threats).

The idea is to evaluate the internal environment, which we can control, that is, the strengths and weaknesses of the business, and also to try to understand the external environment, the one we have no control over, such as opportunities and threats.


2. Invest in marketing

Certainly, grand opening marketing is one of the most important business strategies in the early stages of a company. After all, you have to attract to start working on your customer base, which must be constantly fed so that, in the long term, it becomes loyal.

That doesn’t mean you need to have a lot of resources. Today, strategies related to digital marketing, such as content marketing, social media, and sponsored links are already an excellent way for you to start positioning your brand in the market.

3. Choose your business headquarters well

The choice of headquarters can vary greatly between retailers and service providers. In the first case, it is essential to carry out extensive market research even before setting up your company, discovering, mainly, the demographics of the place where you intend to operate. In addition, considering options such as e-commerce can also make all the difference to reduce costs.

Service providers, on the other hand, can count on cheaper options to reduce costs, such as coworking offices. In addition to being a way to reduce expenses, the entrepreneur also has services such as secretaries and can even find a client next door.

4. Set reasonable goals

It is very meaningful that you set goals for the company’s coming years. There is a model known as SMART goals, or, in Portuguese, smart goals. SMART is an acronym that contains all the characteristics of an ideal goal.

Your goal needs to be specific, measurable, attainable, relevant, and timely. If it has all these elements, then it means that it is capable of achieving the objective, which is to stimulate employees and serve as a guideline to be followed.

5. Plan your estimation

Finally, you must plan your accounting in the early stages of the business. That’s because issues such as taxation models and the ways of paying taxes can directly impact the company’s income.

This planning is ideal and serves as one of the main business strategies, as it anticipates needs that will certainly arise in the future.

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