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That social networks are part of our life, there is no denying it. It is very difficult to find a person, especially young people, who are not connected to at least one. Everyone knows that these tools help to shorten distances, remove relationship barriers, publicize actions and entertain their users. But did you know that they are an excellent option for looking for a job?
Even those that are not directed to the job market can contribute to their career and job search. But be careful! They can also harm you in the selection process. Increasingly common among recruiters, researching candidates on their social networks seeks to better understand the profile of each professional. Having a positive and correct stance is essential — especially of what you publicize.
You can use all the social networks available, but in different ways, respecting the particularities of each one and finding ways to take advantage of all its features. Check now which are the most common platforms and follow the tips on how to behave on them!
The largest social network in the world aims to connect people and generate relationships. It is a friendship network, where people share images, videos, and everyday activities, among many other things.
To use it to your advantage when looking for a job, connect with people and companies involved with your area of expertise or professional interest, inform your contacts when you are looking for job opportunities, and participate in groups to promote information. vacancies and forums related to your profession.
Another network with millions of users, the microblog is a platform widely used by companies to advertise vacancies and opportunities. Follow all the companies you would like to work for and try to follow up with all the employment agencies in your area. It’s a great place to expand your network of contacts and get job referrals.
This is the social network that specializes in careers, so we’re going to delve into its details. It works like an online resume, where you connect to people and companies, but it is also available to contacts of friends and other people connected to the same companies like you.
Creating an interesting profile is very important and can make all the difference in the selection process. Here are some ways to have a winning profile on LinkedIn:
- Choose a good photo: Forget the nightclub photo or the image with the beach in the background. Think about how you would like to be seen by a recruiter or even how you would go to a job interview. It should be a clear photo of the face, in a neutral or professional environment, with good quality for viewing.
- Be precise in the title: Your profile title will accompany your name in every view. With up to 120 characters, it should say a little about who you are, what you do, or even what you want to do. If you are working, the title can be your current role, with or without the company name (if it is a nationally known company, it may be interesting). It can also be a brief description of your professional focus of interest or experience. If you are not working, you can cite the desired area of work or your current field of study, as well as your last professional position. Remember that the title should catch the recruiter’s attention, but try, however, to be clear and objective. You can even add the phrase “looking for new opportunities” or “looking for a job” to make it clear that you’re looking for a job in a certain role — such as “Office assistant looking for a replacement.”
- Make a good professional resume: It is through the summary that you can get a good idea of your professional profile, your history, and even a little bit of your personality. Write the text, preferably in the first person – as if you were advertising yourself – and be honest, truthful, and creative. Talk about your previous experiences, your training, and highlight your strengths and main skills. Also, be careful to use keywords — that is, expressions by which you want to be found when people and companies perform their searches on LinkedIn.
- Have profiles in other languages: Especially if you intend to look for jobs in areas where a second language is important, create a translated version of your home profile. But be very careful to do it correctly. Otherwise, what was supposed to be a positive point may be decisive in your exclusion from a selection process.
- Caprice when filling in the experiences and academic training: These steps are very similar to your standard resume. List both experiences and training courses—from most recent to oldest—with complete and organized information. The descriptions of your experiences should make it clear to the recruiter what activities you developed and, whenever possible, list the positive results achieved. Again, try to use keywords to be found more easily.
- Join groups, forums and interact with your connections: On platforms like LinkedIn, the well-known saying applies: if you are not seen, you are not remembered. Participation in groups and forums relevant to your career gives you good visibility, in addition to helping with quality content, which can be useful for your training.
Read content shared by your connections, like whenever you find something interesting, and comment when you find it relevant. When you feel you’re ready, you can still generate content on the web — as it works like a big blog. As a producer of relevant content, you will have even more visibility. But remember, it is a professional environment and deserves perfect and appropriate language.
With a good LinkedIn profile, you will demonstrate that you will demonstrate that you are an interested and dedicated professional. And this will be an important step to stand out in the job market, in addition to being seen by many more people – a factor that will make your life a lot easier when looking for a job.
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