4 Advantages of Email Marketing to attract customers to your business

There is no doubt that email marketing is a very powerful tool to convert and retain prospects into real customers, and its effectiveness continues to be demonstrated year after year.

And although there are those who may consider that it is an ambiguous and complicated strategy, the reality is that we have more and more possibilities and tools to be able to create really effective email campaigns, since it is a multifaceted means to give Learn about a service or product.

If for some time now you have wondered how to send mass emails from Gmail or another platform to attract customers to your business, but you are not entirely sure, in this article we will tell you some advantages of including email marketing in your strategy. of sales.

1. With Email Marketing you have a great reach

According to studies carried out by institutions such as Litmus, 91% of users check their email every day, which makes this information channel one of the most universally used tools, and even more so now that we can access our inbox from virtually all devices.

However, if you really want to maximize the reach of your email marketing campaigns, you should consider using responsive email templates.

That is, templates that can adapt the design elements to different sizes and screen formats, this will allow you to greatly improve the experience of your target audience and have positive responses.

2. You can target a relevant audience

For a couple of years the new rules of the RGPD (General Data Protection Regulation) have forced website owners to have the explicit consent of users to send them marketing messages.

Despite this, and far from representing an obstacle to selling your products or services, this regulation has enhanced the possibility of directing marketing efforts to a high-value audience, since the users that comprise it have heard of the brands of those who have agreed to receive the messages.

This is another of the advantages offered by email marketing compared to other media, which tend to be somewhat more generic when segmenting audiences.

3. An easy-to-use tool

While it is true that email marketing stands out as a sophisticated tool, it can also be tremendously accessible when putting together a campaign.

In addition to this, there are currently many email solutions for companies adapted to different needs and budgets.

Such is the case of SMEs, which can use free or low-cost mailing tools.

While large companies can hire the service of professionals specialized in design and programming to implement the latest developments in interaction.

4. A scalable strategy

Another great advantages of email marketing is that it can be adapted to a database of 600 people or 60,000 people without the need to make an excessive investment of time and money.

In fact, the cost per user tends to drop considerably the larger the database. 

In addition to this, thanks to this tool, your campaign can transcend physical barriers, facilitating the launch of products or services to international markets with just a few adaptations, such as currency and language.

If you were undecided about applying this strategy for your business or not, here are some good reasons why you should do it.